Technology evolution is fundamental for business to continue to achieve efficiency, collaboration, enhanced security and improved end user experience. Solutions can be well designed, deployed efficiently, managed and maintained; but if adoption of new technology by the end user is overlooked businesses can't truly realise maximum returns on investment.
Boom Creative has industry relevant experience to take technology roll outs from high-tech to consumable for the end user.
By identifying the various end user personas, designing communication programs to match these personas, writing the low-tech
“how to” collateral, and most importantly explaining the benefits of the technology
to motivate the end user to learn, adopt and enjoy something new.
When developing communication campaigns it’s important to first take the time to identify and understand the target audience. Having a clear picture of who you are communication to, creating content for, or trying to educate is a key element to user adoption. At Boom we know all too well that the first question an end user asks is "what's in it for me?". Our bespoke programs identify the proper tone, channels, and medium to use and ensuring everything aligns to your corporate branding and culture.
Communication Programs detail what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Having a clear communication plan for your technology roll out is paramount to ensure user adoption and happy end users.
Collateral design is the collection of materials and media used to promote technology roll out benefits. It is strategically used to support your deployment efforts, and speaks for your brand, because it’s designed congruently with your business’s core values and personality. These marketing tools are intended to make the adoption effort easier and more effective by communicating the value proposition for the end user.
Four and a half years' experience as owner and CEO running a successful MSP within the Telstra Partner Channel and working with customers like Visy, Suncorp, Slater + Gordon and Monash Health.
Supported by 20+ years in corporate Marketing and Communication roles designing highly effective bespoke end user adoption programs; has been our point of difference and my passion.
Add to 20+ years in Industrial Design achieving international recognition; 4+ years as owner and CXO of a successful MSP collaborating with our Managed Mobility Services customers inside the Telstra Partner Channel. We've delivered enterprise level design focused on user experience, persona identification, creative design and development of user adoption collateral and programs of work.